“All things being equal, people will do business with and refer business to, those people they know, like and trust.”-Bob Burg
No matter what our job or profession, we’re all involved in sales. There are many different approaches, but the end goal remains the same, persuading the customer to part with their money. Sometimes we need make no great effort. The customer knows what he/she wants, and just buys it. We should, however, always remain alert, to ensure that potential translates into business. A key question then arises. Is a one-off sale sufficient, or do we wish to build something more than a superficial connection, with the prospect of repeat business?